Master the psychological principles that govern how users interact with digital interfaces.
“Be conservative in what you do, be liberal in what you accept from others.” –...
“Work expands so as to fill the time available for its completion.” – Cyril Northcote...
“Every application has an inherent amount of irreducible complexity. The only question is: Who will...
“Productivity soars when a computer and its users interact at a pace (<400ms) that ensures...
The time required to rapidly move to a target area is a function of the...
“The time it takes to make a decision increases with the number and complexity of...
“People remember uncompleted or interrupted tasks better than completed tasks.” – Bluma Zeigarnik 1. What...
“People judge an experience largely based on how they felt at its peak and at...
“Attractive things work better. When you wash and wax a car, it drives better, doesn’t...
“We are predictably irrational. Our decisions are driven by deeply ingrained psychological biases, not just...
“Don’t make me think. As far as is humanly possible, when I look at a...
“A mental model is what the user believes about the system at hand. If your...
