Master the psychological principles that govern how users interact with digital interfaces.
“The minimum increase of stimulus which will produce a perceptible increase of sensation is proportional...
“Elements tend to be perceived as groups if they are sharing an area with a...
“Elements that are placed close to each other are perceived as being more related than...
“The whole is other than the sum of the parts.” – Kurt Koffka 1. What...
“The whole is other than the sum of the parts.” – Kurt Koffka 1. What...
“Learning to choose is hard. Learning to choose well is harder. And learning to choose...
“For many events, roughly 80% of the effects come from 20% of the causes.” –...
“When multiple similar objects are present, the one that differs from the rest is most...
“Users have a propensity to best remember the first and last items in a series.”...
“Working memory is the temporary workspace of the mind; when it is overloaded, the system...
“The magical number seven, plus or minus two: some limits on our capacity for processing...
“Entities should not be multiplied beyond necessity.” – William of Ockham 1. What is Occam’s...
